About Unfiltered

Unfiltered was born out of a desire to challenge the status quo in online media. We saw a landscape filled with sensationalism, echo chambers, and hidden agendas. But instead of accepting this as the norm, we created a platform that delivers raw, authentic, and thought-provoking content across various topics. 

A place where curious minds can explore diverse perspectives, engage in meaningful conversations, and form their own opinions.

Our Mission

To empower individuals with unfiltered truth and inspire them to think critically about the world around them.

Because we believe that access to authentic, uncensored information is essential for personal growth, informed decision-making, and active participation in shaping our society.

Our audience spans the spectrum of beliefs and backgrounds, united by a shared desire for truth and a willingness to challenge their assumptions.

Our Standards

To deliver unfiltered content with integrity, we uphold these core principles in everything we do.

Unfiltered Standards

Authenticity above all.

We prioritise raw, honest, and uncensored content that reflects the unfiltered reality of the human experience because true authenticity fosters genuine connection and growth.

Transparency and accountability

We are committed to being open and transparent about our editorial process, sources, and any potential biases. We hold ourselves accountable to our readers and welcome their feedback and criticism.

Embrace discomfort

We believe growth and understanding are often outside our comfort zones.

We're not afraid to tackle controversial topics, challenge conventional wisdom, and present perspectives that may be difficult or uncomfortable.

Unfiltered Editorial Standards

In-depth

We prioritise in-depth, nuanced explorations of topics over shallow, sensationalist headlines. Unfiltered aims to provide the context and complexity needed for real understanding.

Multiple perspectives. No echo chambers.

We actively seek out and present diverse viewpoints on every topic, encouraging readers to consider ideas that may differ from their own. We do not create or cater to echo chambers.

Fact-checked

We rigorously fact-check and verify all information before publishing, but we also trust our readers to think critically, draw their own conclusions, and contribute to the conversation.

Unfiltered Partner Standards

Alignment with our values.

We only partner with brands and organisations that share our commitment to authenticity, transparency, and empowering individuals with unfiltered truth.

Quality and integrity.

Our partners must demonstrate a track record of delivering high quality products or services and operating with integrity in their respective industries.

No hidden agendas.

We do not partner with organisations that seek to promote a specific agenda or ideology through our platform. Our partners must respect our editorial independence and commitment to presenting multiple perspectives.

Our Name

Unfiltered represents our commitment to delivering raw, authentic, and uncensored content that reflects the unfiltered reality of the human experience.

It embodies our belief that growth, understanding, and connection are found when we strip away the filters and engage with the world as it truly is.

Unfiltered truth. Unfiltered perspectives. Unfiltered conversations.

Join a community of curious minds seeking authentic, uncensored content across news, sports, entertainment, and more.